Have never considered a job in insurance
Have positive views of the insurance industry
Have no interest in working in insurance
Barriers to engagement
- Outdated corporate culture
- Repetitive, uninspiring work
- Lack of flexibility, autonomy, creativity
- Opaque pathways into the industry
- Fear of getting stuck in a stagnant career
Opportunities to engage
- Modernize CX to appeal to Gen Z
- Offer roles where Gen Z can lead change (CX, product, strategy)
- Introduce modern tools to make work agile and innovative
- Use storytelling and human-centered design to shift perceptions
Related Report
Gen Z & Insurance: Rewriting the rules of financial stability
Faced with economic uncertainty and waning trust in institutions, Gen Z is seeking tools that offer structure, consistency, and long-term support—without taking away their sense of control. Our latest report explores how insurers can meet this need.
