Gen Z wants to build stability—but on their own terms.
Faced with economic uncertainty and waning trust in institutions, they’re seeking tools that offer structure, consistency, and long-term support—without taking away their sense of control.
This report explores how insurers can meet this need by doing things that ...
Empower Gen Z to take control of their finances
Financial resilience starts with intention. Helping GenZ set clear, personal goals creates a foundation for confidence, control, and long-term growth.
-1.png)
Encourage long-term financial planning and growth
Small choices today can unlock big possibilities tomorrow.
Moments of change—like a raise or a job change—become opportunities to invest in the future, from savings to insurance and beyond.
.png)
Reward responsible financial behavior (like buying insurance)
Protection is part of the plan. Responsible choices—like getting insured—are recognized and rewarded as milestones in the journey to financial strength.
.png)
Foster social accountability
Resilience is better with backup. Social tools make it easy to team up, track progress, and stay motivated together.
.png)

What people are saying
I always take the time to read Cake & Arrow's research – it’s very impressive and never fails to offer a unique perspective on the industry.
- Jessie, SVP, Global Insurance Carrier
Subscribe to our monthly newsletter
The Slice, Cake & Arrow's monthly newsletter, delivers smart takes and trends from the intersection of UX and insurance fresh to your inbox.