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GenZ is rewriting the rules of financial stability. What does this mean for insurance?

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Gen Z wants to build stability—but on their own terms.

Faced with economic uncertainty and waning trust in institutions, they’re seeking tools that offer structure, consistency, and long-term support—without taking away their sense of control.

This report explores how insurers can meet this need by doing things that ...

 

Empower Gen Z to take control of their finances

Financial resilience starts with intention. Helping GenZ set clear, personal goals creates a foundation for confidence, control, and long-term growth.

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Encourage long-term financial planning and growth

Small choices today can unlock big possibilities tomorrow.
Moments of change—like a raise or a job change—become opportunities to invest in the future, from savings to insurance and beyond.

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Reward responsible financial behavior (like buying insurance)

Protection is part of the plan. Responsible choices—like getting insured—are recognized and rewarded as milestones in the journey to financial strength.


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Foster social accountability 

Resilience is better with backup. Social tools make it easy to team up, track progress, and stay motivated together.

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Gen Z and Insurance
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