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Tackling Friction in Insurance Through Design
Insurance is complex and friction is everywhere. Learn how design can help.
As the insurance industry works to modernize digital experiences, friction continues to show up at every turn, frustrating users and slowing down work. In this report, we explore three types of friction that commonly plague insurance and take a look at design solutions that can make digital experiences in insurance feel more coherent, supportive, and easier to use.
Young customers have changed carriers due to frustrating digital interactions
Young employees would switch jobs for better tech
The complexity of insurance means friction compounds
In our insurance UX work, three types of friction frequently arise:
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Role friction
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Offering friction
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Mission friction
Simple, human-centered design solutions can go a long way in reducing friction across the insurance ecosystem.
Learn how.
