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Claims are a core experience in insurance. Why are they so frustrating?
What if instead of being a source of frustration for customers, the claims experience became a moment of connection?
Transforming claims frustration into a point of connection
Despite decades of industry investment in customer experiences, claims remain a huge source of frustration for policyholders. Still, some lines of business have found ways to resolve claims faster, offer more personalized support, and provide value beyond monetary compensation. How might some of these enhancements be standardized across the claims experience to help insurers better connect with their customers? This report explores:
Best practice claims experiences from across the insurance industry
Broadly, the claims experience from a customer perspective is confusing and inconsistent. But in recent years, we've seen important CX advancements, especially on the commercial side. What can the rest of the industry learn from these examples?
Opportunities across lines of business to adopt CX best practices
Enhancing claims CX doesn't necessarily mean reinventing the wheel. Learn best practices that can be broadly adopted to improve claims CX across lines of business.
Shifting the claims paradigm from payouts to personal restoration
Learn how, by addressing the root causes of claims frustration and showing up in human and compassionate ways when it matters, insurers can turn the claims process into a positive touch point that fosters trust and loyalty.
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I always take the time to read Cake & Arrow's research – it’s very impressive and never fails to offer a unique perspective on the industry.
- Jessie, SVP, Global Insurance Carrier
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