--- title: What these 12 people want insurance companies to know about their finances description: In our latest study we spoke with 12 working-age adults across America, exploring their financial worries, feelings about insurance, and what they want and aren't getting from their insurance companies. image: https://go.cakeandarrow.com/hubfs/Copy%20of%20Featured%20Image-%20Anxious-but-Optimistic-Banner%20(560%20%C3%97%20290%20px)%20(1).png --- [![ca-logo](https://go.cakeandarrow.com/hs-fs/hubfs/ca-logo.png?width=1200&height=160&name=ca-logo.png)](https://cakeandarrow.com/) [![C&A_Logo_White-Orange](https://go.cakeandarrow.com/hs-fs/hubfs/C%26A_Logo_White-Orange.png?width=1016&height=127&name=C%26A_Logo_White-Orange.png)](https://cakeandarrow.com/) - Module Library - [Documentation](https://www.hubspothero.com/clean-documentation) - [Support](https://www.hubspothero.com/support) - Style Guide ###### Download for free today ## When people worry about money, insurance provides limited relief at best. Learn why. We recently spoke to 12 working-aged adults across America about their finances, about insurance, and about how they are managing uncertainty about the future. Discover what they had to say. **[Read the study](https://go.cakeandarrow.com/what-these-12-people-want-insurance-companies-to-know-about-their-finances#Form)** ![anxious but optimistic cover 2](https://go.cakeandarrow.com/hubfs/anxious%20but%20optimistic%20cover%202.png) ## Find out what these 12 people want insurance companies to know about their finances ![faces-2](https://go.cakeandarrow.com/hs-fs/hubfs/faces-2.png?width=1500&height=618&name=faces-2.png)   ### Download the Study Submit the form below and we will email you a complimentary copy of the study. ###### RELATED RESEARCH REPORT ### Toward a new understanding of financial literacy As new financial pressures and realities converge with an explosion of new financial tools, trends, and instant access to an abundance of information, how is the way people are thinking about and managing their money evolving – and what does this mean for the insurance industry? [**Download the report**](https://go.cakeandarrow.com/insurance-and-personal-finance) ![Insurance and Personal Finance Report Cover](https://go.cakeandarrow.com/hubfs/Insurance%20and%20Personal%20Finance%20Report%20Cover.png) ###### What people are saying > I always take the time to read Cake & Arrow's research – it’s very impressive and never fails to offer a unique perspective on the industry. - Jessie, SVP, Global Insurance Carrier   ## Subscribe to our monthly newsletter The Slice, Cake & Arrow's monthly newsletter, delivers smart takes and trends on the intersection of UX and insurance fresh to your inbox.   [Subscribe to The Slice](https://go.cakeandarrow.com/the-slice-newsletter-subscription) #### GENERAL INQUIRIES [info@cakeandarrow.com](mailto:info@cakeandarrow.com) #### NEW BUSINESS [newbiz@cakeandarrow.com](mailto:newbiz@cakeandarrow.com)  #### PRESS & MEDIA [press@cakeandarrow.com](mailto:press@cakeandarrow.com)    212-598-2800 121 East 24th Street, 3rd Floor New York, NY 10010 [![CA-Logo-NoCircle-White](https://go.cakeandarrow.com/hubfs/CA-Logo-NoCircle-White.svg)](https://cakeandarrow.com/) © 2026 Cake & Arrow