--- title: "Webinar: Prioritizing Your Digital Product Roadmap" description: This webinar, led by Cake & Arrow's Jen LaRue, focuses on how to use product to create a foundation for strategic alignment and management buy-in. image: https://go.cakeandarrow.com/hubfs/440x220-2.jpg --- [![ca-logo](https://go.cakeandarrow.com/hs-fs/hubfs/ca-logo.png?width=1200&height=160&name=ca-logo.png)](https://cakeandarrow.com/) #### CUSTOMER CENTRIC BY DESIGN WEBINAR SERIES # Prioritizing Your Digital Product Roadmap **On-Demand Webinar**   [Watch Webinar](https://go.cakeandarrow.com/webinar-prioritizing-your-digital-product-roadmap#register) #### On-Demand Webinar ### Learn how to create strategic alignment around business goals and customer needs With competing business objectives and changing customer needs, prioritizing your digital product roadmap can be a struggle for organizations of all sizes and across all industries. The second in our series, *Customer Centric by Design*, this webinar is lead by Cake & Arrow's Director of Program Management, Jen LaRue and focuses on how to use product to create a foundation for strategic alignment and management buy-in. In it she is joined by a panel of technologists, UX researchers, and strategists, and walks through: - What a product roadmap is and what it is not - How to prioritize feature sets backed by customer insights and business KPIs - How to make it all happen with best practices and lessons learned     #### Host ## Join Jen LaRue, Director of Program Management at Cake & Arrow ![Jen LaRue](https://go.cakeandarrow.com/hs-fs/hubfs/Jen%20LaRue.png?width=250&name=Jen%20LaRue.png) As Director of Program Management, Jen ensures that Cake & Arrow teams have a plan to successfully deliver on the needs of our clients. With over two decades of experience delivering customer solutions in eCommerce, print and digital marketing, advertising, content strategy, new business R&D and product development, Jen has helped companies like Martha Stewart, Bookspan and GLG design, build, and launch their digital product suite backed by research, analysis, prioritization and roadmapping.   #### Other webinars in the series ### Catch up on the webinar series. Watch Demystifying User Research, on demand. The first in our webinar series, *Customer Centric By Design*, in this webinar Cake & Arrow's Kate Muth discusses Cake & Arrow's approach to qualitative user research and how it can be applied within a variety of business scenarios to create more value for customers, and by extension, businesses themselves. ## Subscribe to our monthly newsletter, The Slice. Smart takes and trends from the intersection of UX and insurance. ## [Subscribe](https://go.cakeandarrow.com/subscribe-to-our-newsletter) #### GENERAL INQUIRIES [info@cakeandarrow.com](mailto:info@cakeandarrow.com) #### NEW BUSINESS [newbiz@cakeandarrow.com](mailto:newbiz@cakeandarrow.com)  #### PRESS & MEDIA [press@cakeandarrow.com](mailto:press@cakeandarrow.com)    212-598-2800 121 East 24th Street, 3rd Floor New York, NY 10010 [![CA-Logo-NoCircle-White](https://go.cakeandarrow.com/hubfs/CA-Logo-NoCircle-White.svg)](https://cakeandarrow.com/) © 2026 Cake & Arrow