Learn how to use Design Thinking to make insurance tangible, generating real feedback for more customer-centered solutions
Insurance products are often complex and abstract, making it hard for customers to grasp their value or visualize how a policy works in real life. While traditional market research may capture what people think, it often misses how they truly experience insurance.
Design research bridges this gap by bringing insurance to life through techniques like sketching, storyboarding, and collaborative ideation—revealing real reactions, uncovering confusion points, and guiding the creation of more intuitive, human-centered products.
In this webinar we explore:
- How Design Thinking strategies can help insurers adopt a fresh, user-centered perspective and take new approaches to problem-solving
- Case studies on how collaborative concept design helps insurers gather deep, qualitative insights that go beyond traditional research
- Practical strategies for getting actionable feedback on concrete ideas from real users and customers
