Learn how to reorient your business around your post-pandemic customer.
The emergence of Covid-19 and the ensuing shutdown have lead to a rapid and unprecedented shift in customer behavior that few could have anticipated, requiring businesses to scramble to adapt and reorient how they operate and interact with their customer. In this webinar, Cake & Arrow Director of Strategy Kate Muth discusses what customer journey mapping is and how it can be used to get at the heart of customer needs and behaviors amidst the Covid-19 pandemic. The webinar:
- Reviews research methodologies for better understanding your post-pandemic customer
- Addresses strategies for persona creation with examples
- Breaks down the anatomy of a customer journey and discuss how journeys can be used to make better decisions for your business