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Supporting a new relationship to work

Since the onset of the pandemic, work has undergone an unprecedented transformation, with new norms, attitudes, and expectations shaping what amounts to a new relationship to work. With this new relationship to work comes new challenges, risks, and needs ripe for innovative products and solutions to address them. How can the insurance industry be at the forefront of supporting employers, employees, and all kinds of workers as they navigate this new landscape?

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Embracing flexibility and stability in insurance

As employers, employees, and workers of all kinds embrace flexibility, hybrid models of work, and explore new and dynamic employment arrangements and ways of working that prioritize well-being, happiness, and better work-life balance, the insurance industry must respond in part, designing products and services that can respond and evolve as quickly and with the same agility as these evolving work arrangements, while offering the same stability and protection they always have. Download our latest report for ...

New Insights

Gleaned from years of original research—conducted both before and during the pandemic— we offer insights into how people’s relationship to work is and has been evolving—and what this means for insurance

New Opportunities

Based on cumulative insights from our research, we  provide 5 visions (with examples) for how the insurance industry can support and respond to its customer's evolving relationship to work

 

New Perspectives

Coming from our POV as human-centered researchers and designers, we explore how insurance can embrace new ways of working while continuing to protect and offer stability to its customers

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I always take the time to read Cake & Arrow's research – it’s very impressive and never fails to offer a unique perspective on the industry.

- Jessie, SVP, Global Insurance Carrier

 

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