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Insurance & Millennials: A Coming of Age 

By 2019, Millennials will number 73 million, and will have taken over the Baby Boomers as America’s largest living generation. Meanwhile, in 2016 Millennials became the largest generation in the U.S. Labor Force and will soon eclipse Baby Boomers as comprising the majority of the U.S electorate. In other words, Millennials are about to rule the world. Is the insurance industry ready?

This white paper discusses the findings of a survey we conducted of 300 millennials and provides insights for insurance carriers into:

  • The mindsets, behaviors, and values held by Millennials that distinguish them from previous generations
  • Different Millennial personas, and how their needs, behaviors, and risks vary
  • How the insurance industry as a whole might better meet the unique needs and risks of Millennials