---
title: Demystifying User Research
description: Learn how qualitative user research can create value for your business
image: https://go.cakeandarrow.com/hubfs/440x220.jpg
---

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![5100x2572](https://go.cakeandarrow.com/hs-fs/hubfs/5100x2572.jpg?width=5100&name=5100x2572.jpg "5100x2572")

# Customer Centric By Design Webinar Series

# DEMYSTIFYING USER RESEARCH

**ON-DEMAND WEBINAR**

**Learn how qualitative user research can create value for your business**

Being a customer-centric business requires more than a one-time workshop or.company initiative. It's a commitment to a way of working and decision making, at the heart of which is user research. The first in our webinar series, *Customer Centric by Design*, this webinar, lead by Cake & Arrow Director of Strategy Kate Muth along with a panel of designers and researchers, focuses on qualitative user research and how it can be applied within a variety of business scenarios to create more value for customers, and by extension, businesses themselves. In it, we:

- Discuss how to decide when and if you should do user research
- Review different use cases for qualitative user research 
- Provide an insider's look at what the qualitative research process looks like at Cake & Arrow and how we use it to derive valuable insights for our clients' businesses

#### **![Kate photo.001](https://go.cakeandarrow.com/hs-fs/hubfs/Kate%20photo.001.jpeg?width=250&height=250&name=Kate%20photo.001.jpeg)**

### Lead by Kate Muth

### Director of Strategy at Cake & Arrow

 

 

 

### Fill out the form to watch the webinar and download the slides

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