Learn how small business owners are grappling with the pandemic's new normal.

Small businesses have been among the hardest hit by the fallout from the pandemic. We spoke 1:1 with the owners of these businesses to better understand their experiences with Covid-19, the challenges they have faced since the pandemic hit, and how they are reconciling their way of doing business with the new reality created by the pandemic.

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A new framework

Take a look inside a new framework we developed for helping outside industries better understand the varied experiences, behaviors, and mindsets of small business owners in pandemic times. 


An new outlook

Using our new framework, understand how Covid-19 has changed the way small business owners relate to their businesses and think about the future.  


A new normal

Learn how the pandemic has permanently disrupted "business as usual" for small business owners and how it will shape these businesses going forward.

Getting at what matters through research

Using user-centered research methods to check in with small business owners, we were able to surface latent needs, identify emerging opportunities, and articulate deeper insights – all of which can act as a launch pad for organizations, industries and institutions looking to solve for and support these people and their businesses.

After forcing them to pull the emergency break, the pandemic has lead many small business owners to reevaluate their businesses and priorities.

For the small business owners we spoke with, Covid represented a kind of reckoning for them with their business - forcing them to take stock of what really matters, to reassess their values and priorities and revisit whether running their business is facilitating the kind of life they want to lead. Within this context, the struggles of small business owners were  laid bare,  exposing opportunities for insurance and other outside industries to help these businesses carry on as the new normal takes shape. Download our report to learn more.

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