---
title: Shopify Plus vs Magento 2 White Paper
description: Rigorous usability testing of Shopify Plus and Magento 2 sheds light on which ecommerce platform is best for you & your customer.
---

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# WHITE PAPER: Choosing the Right Ecommerce Platform for You & Your Customer

### ![Screen Shot 2017-03-15 at 12.29.20 PM.jpg](https://go.cakeandarrow.com/hs-fs/hubfs/Screen%20Shot%202017-03-15%20at%2012.29.20%20PM.jpg?width=341&height=439&name=Screen%20Shot%202017-03-15%20at%2012.29.20%20PM.jpg)

*To learn more, download a copy of the white paper by filling out the form to the right.*

###### **A Customer Usability Study Comparing Shopify Plus and** **Magento 2 **

Through rigorous usability testing and heuristic analysis of the out-of-the-box experiences of two industry-leading ecommerce platforms, Shopify Plus and Magento 2, our new white paper found that Shopify’s out-of-the-box offering provides a superior customer experience to Magento 2's , better enabling business objectives for ecommerce companies.

This white paper provides insight into:

- How the time it takes customers to check out and perform other tasks when shopping relates to usability
- How customers interact with filtering options as compared between the two platforms, and what this means for businesses
- And how the back-end usability of a platform impacts the front-end experience for customers

#### About Cake & Arrow

We are a customer experience design and innovation company who works with organizations in the insurance industry striving to create authentic and meaningful relationships with their customers.

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