How has ecommerce site design changed–and what changes are next?

Just like fashion, website design evolves. What was widely regarded two or three years ago as good design has fallen out of fashion today, in favor of new trends based upon fresh insights into human behavior, advancements in tech, and changes in culture.

In this presentation, Josh Levine, Chief Creative Officer at Cake & Arrow, and Brian Moore, Creative Director at Bose chart important changes in web design in the recent past, offering insights into how businesses can ensure their own sites are in step with their customer’s expectations and latest trends in design.