Start making customer-centric business decisions today.

While customer journeys are frequently used to make design decisions in ecommerce, they are seldom referenced when making decisions about how to measure a website's performance. Most ecommerce businesses still rely on out-of-date metrics to measure success, inadvertantly priveleging certain customers and specific behaviors.

This ebook explores how businesses can successfully use user-centric data to map performance metrics to customer journeys. In it you will learn tips for:

• Getting to know your customers online as well as you do in person
• Benchmarking important points in the customer journey to more accurate measure your success.
• Using frequent testing to optimize your website and connect better with your core customer.