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PRESENTATION

What is content marketing? What does it have to do with customers? And how do we create compelling content?

In recent years, content marketing has come to replace traditional marketing as the most powerful method of achieving business objectives. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing. The final section also includes some tips and strategies for writing compelling content. In this presentation you will discover:

  • How content marketing can fit nto the larger business and sales objectives of your company
  • Examples of content marketing that push boundaries and expand traditional concepts of what marketing can do
  • Ideas for how to encourage everyone in the company to contribute to content marketing efforts
"At Cake & Arrow, we believe that the best decision a business can make is serving people what they love."
- Josh Levine, Co-Founder and Chief Creative Officer